what juul tried to hide -
How vape and cigarette companies have targeted young people
About the Story
Lexile: 1020L
Learning Objective: to compare how Juul and Big Tobacco have manipulated young people, and to propose ways kids can protect themselves
Key Skills: vocabulary, inference, text structure, key ideas and details, compare and contrast
Essential Questions:
• How does advertising influence our decisions?
• Whose responsibility is it to protect the public?
• What persuasive techniques are used to sell products?
Lexile: 1020L
Learning Objective: to compare how Juul and Big Tobacco have manipulated young people, and to propose ways kids can protect themselves
Key Skills: vocabulary, inference, text structure, key ideas and details, compare and contrast
Essential Questions:
• How does advertising influence our decisions?
• Whose responsibility is it to protect the public?
• What persuasive techniques are used to sell products?
scope.scholastic.com
password: Bucks2024
Close Reading, Critical Thinking, Skill Building
A. Preparing to Read - 7 minutes
Imagine you have been hired to promote a new kind of chewing gum. Your job is to make the gum seem appealing to kids and teens so that they will buy it.
1. Describe the marketing campaign you will create.
2. What kinds of ads will you design?
3. How will you use social media to promote the gum?
B. Preview Vocabulary - 10 minutes
liberating, manipulative tactics, memo, motives, promote, recruitment. In the second article: aggressive, appealed, injurious, investors, restrictions, vehemently
C. Preview the Slideshow
D. Reading and/or listen to: “What Juul Tried to Hide” - 30 minutes
Read aloud the As You Read box on page 16.
Read the article. Optionally, play the audio from Scope Online.
E. Close-Reading Questions
4. What does smoke screen mean as it is used in the subheadline (the sentences under the headline)?
5. Why might the author have chosen this word? (vocabulary)
6. The introduction describes a speaker from Juul comparing a Juul to an iPhone. What message was the speaker sending to teens through this comparison? (inference)
7. Why does the author include the section “Old Tactics” in the article?
8.What purpose does that section serve? (text structure)
F. “How Big Tobacco Fooled America” (15 minutes)
Read and/or listen to the article and respond to the following questions. Some refer to both texts.
G. Close-Reading Questions
9. What factors led to the rise of cigarette smoking in America? (key ideas and details)
H. Critical-Thinking Questions
10. Why would Juul want to send a representative to a school?
11. Juul claims that its target market has always been adults, not teens. Do you believe that claim? Explain.
12. Should companies be allowed to market dangerous products to the public?
13. Should vaping devices be illegal?
14. Should cigarettes be illegal? • Revisit the Do-Now.
I. Text Evidence
I. Differentiated Instruction: (Pick One that FITS you as a learner)
For Struggling Readers: In a well-organized paragraph, describe the tactics that Juul and Big Tobacco have used to persuade young people to buy their products. Use details from both articles.
For Advanced Readers: How have the e-cigarette industry and Big Tobacco manipulated young people into buying their dangerous products? What can you do to protect yourself? Support your ideas with information from both articles and one additional source.
For Opinion Writers: Write an argument essay about why social media companies should protect the public from exposure to posts that promote vaping and smoking. Optionally, send your essay to a social media platform of your choice.
For Health Advocates: Do further research into the effects of vaping on the body and why it is harmful for young people. Present your findings as a public service announcement in the form of a poster, podcast, or short video.
password: Bucks2024
Close Reading, Critical Thinking, Skill Building
A. Preparing to Read - 7 minutes
Imagine you have been hired to promote a new kind of chewing gum. Your job is to make the gum seem appealing to kids and teens so that they will buy it.
1. Describe the marketing campaign you will create.
2. What kinds of ads will you design?
3. How will you use social media to promote the gum?
B. Preview Vocabulary - 10 minutes
liberating, manipulative tactics, memo, motives, promote, recruitment. In the second article: aggressive, appealed, injurious, investors, restrictions, vehemently
C. Preview the Slideshow
D. Reading and/or listen to: “What Juul Tried to Hide” - 30 minutes
Read aloud the As You Read box on page 16.
Read the article. Optionally, play the audio from Scope Online.
E. Close-Reading Questions
4. What does smoke screen mean as it is used in the subheadline (the sentences under the headline)?
5. Why might the author have chosen this word? (vocabulary)
6. The introduction describes a speaker from Juul comparing a Juul to an iPhone. What message was the speaker sending to teens through this comparison? (inference)
7. Why does the author include the section “Old Tactics” in the article?
8.What purpose does that section serve? (text structure)
F. “How Big Tobacco Fooled America” (15 minutes)
Read and/or listen to the article and respond to the following questions. Some refer to both texts.
G. Close-Reading Questions
9. What factors led to the rise of cigarette smoking in America? (key ideas and details)
H. Critical-Thinking Questions
10. Why would Juul want to send a representative to a school?
11. Juul claims that its target market has always been adults, not teens. Do you believe that claim? Explain.
12. Should companies be allowed to market dangerous products to the public?
13. Should vaping devices be illegal?
14. Should cigarettes be illegal? • Revisit the Do-Now.
I. Text Evidence
I. Differentiated Instruction: (Pick One that FITS you as a learner)
For Struggling Readers: In a well-organized paragraph, describe the tactics that Juul and Big Tobacco have used to persuade young people to buy their products. Use details from both articles.
For Advanced Readers: How have the e-cigarette industry and Big Tobacco manipulated young people into buying their dangerous products? What can you do to protect yourself? Support your ideas with information from both articles and one additional source.
For Opinion Writers: Write an argument essay about why social media companies should protect the public from exposure to posts that promote vaping and smoking. Optionally, send your essay to a social media platform of your choice.
For Health Advocates: Do further research into the effects of vaping on the body and why it is harmful for young people. Present your findings as a public service announcement in the form of a poster, podcast, or short video.